Paul's Web Space 2.1

Speaking at Online Marketing Summit Thursday

I’m speaking at the Online Marketing Summit this Thursday, May 14, at the Key Bridge Marriott in Arlington, Virginia (Metro: Rosslyn). I'll be talking about online community/social media strategy and ROI, as well as touching on general web strategy for media organizations.

I'm appearing on the Big Brands, Big Plans Panel, along with some really sharp people — from the likes of AARP, Smartbrief, and the National Defense University. Other speakers throughout the day hail from BusinessOnine, Clearspring, Google, the Interactive Advertising Bureau (IAB), Kodak, ReturnPath, and SilverPop. Check out the complete agenda for the DC tour stop.

The Online Marketing Summit Regional Whistle Stop Tour also marks the introduction of the Online Marketing Certification Program, which is offered by OMS sister organization the Online Marketing Institute. I'm hoping to earn my certification shortly.

This year they are employing several social media outreach avenues for the first time, starting with the Online Marketing for Marketers blog that was rolled out in the wake of last year's tour. I have written a few posts, and plan to add one about this week's panel today or tomorrow.

They also have presence on numerous social media platforms:

• Facebook group
• Twitter profile
• YouTube channel

and there will likely be even more. It will be interesting to watch this collection of organizations and projects continue to develop over coming months and years.

Labels: conference, marketing, oms, socialmedia

   Link: http://www.onlinemarketingsummit.com/

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Speaking at the Online Marketing Summit

I thought I would drop a quick blog to let people know that I'm speaking at two stops of the Online Marketing Summit Summer Tour 2008 in the next nine days, this week in New Jersey (outside New York), and next week in Waltham, MA (outside Boston). Then I visit with parents and family in Connecticut for my only extended vacation this summer.

I'll be part of the Top Brands panel, and I'll be discussing how we're using social media at edweek.org to engage our readership and extend the reach of our message. I've been told that my panel is mostly Q&A, but if I do have time for remarks, I'll probably give an abbreviated and updated version of my talk at the Digital Velocity conference.

They might not be sold out, but I think they're close — check out the web site, and come on down if you can. It looks like a stellar cast of presenters and respondents; I'll definitely blog more about this after it's over.

Labels: marketing, oms, socialmedia, speaking

   Link: http://www.onlinemarketingsummit.com/

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