Paul's Web Space 2.1

Speaking at Online Marketing Summit Thursday

I’m speaking at the Online Marketing Summit this Thursday, May 14, at the Key Bridge Marriott in Arlington, Virginia (Metro: Rosslyn). I'll be talking about online community/social media strategy and ROI, as well as touching on general web strategy for media organizations.

I'm appearing on the Big Brands, Big Plans Panel, along with some really sharp people — from the likes of AARP, Smartbrief, and the National Defense University. Other speakers throughout the day hail from BusinessOnine, Clearspring, Google, the Interactive Advertising Bureau (IAB), Kodak, ReturnPath, and SilverPop. Check out the complete agenda for the DC tour stop.

The Online Marketing Summit Regional Whistle Stop Tour also marks the introduction of the Online Marketing Certification Program, which is offered by OMS sister organization the Online Marketing Institute. I'm hoping to earn my certification shortly.

This year they are employing several social media outreach avenues for the first time, starting with the Online Marketing for Marketers blog that was rolled out in the wake of last year's tour. I have written a few posts, and plan to add one about this week's panel today or tomorrow.

They also have presence on numerous social media platforms:

• Facebook group
• Twitter profile
• YouTube channel

and there will likely be even more. It will be interesting to watch this collection of organizations and projects continue to develop over coming months and years.

Labels: conference, marketing, oms, socialmedia

   Link: http://www.onlinemarketingsummit.com/

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New Blog - Online Marketing for Marketers

Labels: blog, blogging, marketing, seo, socialmedia

   Link: http://blog.onlinemarketingconnect.com/

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Speaking at the Online Marketing Summit

I thought I would drop a quick blog to let people know that I'm speaking at two stops of the Online Marketing Summit Summer Tour 2008 in the next nine days, this week in New Jersey (outside New York), and next week in Waltham, MA (outside Boston). Then I visit with parents and family in Connecticut for my only extended vacation this summer.

I'll be part of the Top Brands panel, and I'll be discussing how we're using social media at edweek.org to engage our readership and extend the reach of our message. I've been told that my panel is mostly Q&A, but if I do have time for remarks, I'll probably give an abbreviated and updated version of my talk at the Digital Velocity conference.

They might not be sold out, but I think they're close — check out the web site, and come on down if you can. It looks like a stellar cast of presenters and respondents; I'll definitely blog more about this after it's over.

Labels: marketing, oms, socialmedia, speaking

   Link: http://www.onlinemarketingsummit.com/

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BlogPotomac - June 13, 2008

A few weeks ago, I had the pleasure of attending BlogPotomac at the State Theater in Falls Church, VA, hosted by Geoff Livingston and Debbie Weil. I thought it was a great (un)conference, filled with interesting talks, lively Q&A, and great networking opportunities. On her blog, Debbie recapped the event, linking to varied social media coverage; she also highlighted two of my favorite talks (but all the presentations were interesting).

Dan Beyers, the Local Business Editor for the Washington Post, recently spearheaded the launch of the WashBiz blog. He spoke about local business blogging at a newspaper, and how social media is affecting the Post and the newspaper business in general. (Read the preconference interview with Dan.) Then Maggie Fox, founder and CEO of Social Media Group, one of the world's largest PR agencies helping business navigate the world of Web 2.0, spoke about the impact of social media on traditional PR.

Frank Gruber, gave the post-lunch keynote talk. Frank is principal product manager for AOL in the social networking & platforms group, and is responsible for the recently launched myAOL suite, and spoke about social media efforts underway at AOL. He then led a lively discussion on "Bright, Shiny Objects" — his favorite social media tools, ultimately a fairly comprehensive list of the most interesting and useful social tools available today.



KD Paine is author of "Measuring Public Relationships: The Data-Driven Communicator's Guide to Success" and is the publisher of KDPaine's Measurement Blog and The Measurement Standard. She presented a methodology of measuring engagement in social media, and later sent me numerous presentations and links, most of which are catalogued at her company web site, Measures of Success. In an interview conducted by conference co-chair Debbie Weil, Katie states that measuring engagement goes beyond counting clicks or visits, but rather should seek to determine the quality of the interaction.



Kami Huyse closed BlogPotomac by leading an interesting discussion of ethics in PR and marketing; she posed hypothetical cases involving creating fake campaigns, and discussed a real fake campaign by Coach, astroturf (fake grassroots political movements conducted by lobbyists and trade associations), and even mentioned The War of the Worlds (different media perhaps, but many of the same issues). They opened the State Theater bar for this last speaker, which may have enlivened the conversation.

I also met up with several people I know from the local social media marketing scene; for the first time in person: Chris Abraham, George Brett, Suki Fuller and Helen Mosher. Social Media Swami Shashi Bellamkonda was among a raft of Flickr shutterbugs, Shireen Mitchell, and Jill Foster bent my ear about the BlogHer conference and blogging the Democratic National Convention; Jill also captured many attendees using Utterz.

Labels: blogging, blogpotomac08, marketing, measurement, socialmedia

   Link: http://www.blogpotomac.com/

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SEO Resources, Events, Consultants, Blogs, Etc.

At edweek.org, we're fixin' to crank up our Search Engine Optimization (SEO) efforts, a roughly biennial effort, but always worthwhile, because best practices are always improving, and the search engines we're targeting also continually tweak their algorithms to prevent gaming and other distortions.

There are many blogs and other information resources available, often totally free (sometimes with a pay "premium" level of service as well). Anybody who understands the basics behind search engines, as well as concepts such as information architecture, taxonomy, and maybe a little semantic web, can get a good head start simply by consulting free resources and applying a handful of best practices to their site. One principle to keep in mind, though, is that applying SEO to a web site should not distort the presentation of information to make it less understandable by humans in the service of search engines — rather, you should only make changes that enable readers to understand and find information more easily as well.

A. Information Resources — the best news, tools, and information services, some free, some paid, and sometimes with consulting services also offered:

1. In 1996, Danny Sullivan founded the granddaddy of information services that track search engines, SearchEngineWatch.com. He sold it in 1997, but remained associated with it and the related conference series Search Engine Strategies, until 2006, through a couple more mergers and sales that left him with less of a stake in its success. It is still a major resource in the space, along with the affiliated interactive marketing service ClickZ.

2. Danny Sullivan has since started a new company, Third Door Media, which I believe has quickly become the premier resource, and certainly contains the most vibrant communities, in this space.

• First there is the blog and information service Search Engine Land.
• Then there is the growing series of SMX — Search Marketing Expo conferences.
• It offers Search Marketing Now, a series of free webcasts and webinars.
• And finally it operates Sphinn.com, a social news/discussion site for search engine marketers.

3. SEOmoz.org, founded by Rand Fishkin in 1994, provides many free and paid services. They have a daily blog and member blog; and publish more detailed articles (both free and paid/PRO), and provide an extensive set tools for free. Their PRO Membership includes more tools and more features in free tools, a dashboard, premium guides and paid articles. They also provide high-end consulting services.

4. Search Engine Roundtable is a group blog featuring forum leaders from many leading SEM forums around the web, a search engine that searches these selected forums in the aggregate, as well as its own Search Engine Roundtable Forums where anyone can contribute. The primary editors are Barry Schwartz and Tamar Weinberg of RustyBrick, a web design and SEO consultancy based in NYC. Their blog posts are very informative, but the forums covered seem slightly dated (Danny Sullivan is still listed with SearchEngineWatch, and his newer Sphinn forums are nowhere to be found.)

5. Check out this list of seven SEO News Aggregators from TopRank Online Marketing, who also maintain the much larger BIGLIST of SEM and SEO blogs

6. Then there's the mostly-paid SearchEngineNews.com service from Planet Ocean. The few select articles available for free are presented mostly to pitch the paid subscription service; I don't know what's behind the paid curtain, but other people at edweek.org have obtained useful information from this service.

B. Consulting Firms — firms that provide consulting, perhaps conferences, and some free information mostly to support their services business:

1. BusinessOnLine specializes in SEO, usability, and web strategy. Managing Partner Aaron Kahlow also chairs the Online Marketing Summit — I've seen him speak several times, and worked with him on social networks devoted to online marketing. I also attended a class on SEO taught by Ray "Catfish" Comstock, their Search Engine Optimization Manager — his fascinating lecture at a VisualSciences conference drove many of the changes we have made over the past couple years, giving us a great start that we're now looking to build upon.

2. Enquiro, founded by Gord Hotchikiss, specializes in B2B SEM/SEO, as well as testing/usability. They are located in British Columbia, and are said to be remarkably smart, easy to work with, passionate, and reasonably priced; they also publish articles, blogs, and case studies.

3. I've also seen Gary Angel, President and CTO of SEMPhonic, speak at a VisualSciences conference, and was suitably impressed. SEMPhonic offers various services related to Web analytics and SEM, and publish articles and blogs demonstrating their expertise, and describing their methodology known as Functionalism. They also sell a product to automate SEM tracking, and host conferences on analytics.

As with lists like this that attempt to be comprehensive, I will likely update this post from time to time; I will either repost it, or post an update notice with a link. I hope you find this helpful.

Labels: edweek, marketing, seo

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