Paul's Web Space 2.1

New Blog - Online Marketing for Marketers

Labels: blog, blogging, marketing, seo, socialmedia

   Link: http://blog.onlinemarketingconnect.com/

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140-Character Book Review Contest

I fortuitously followed a tweet from Cool Cat Teacher about a contest to write book reviews within the 140-character limitation imposed by Twitter. The deadline is this Wednesday, July 26, and there are prizes.

Here are my two entries, plus one for a movie that's technically not eligible (you could say my review is of the comic book, but it's really not):

1984 - Winston Smith tastes freedom and steamy sex. Big Brother comes crashing in. Status quo: perpetual war on terror; same war, new enemy.

Crime and Punishment - Raskolnikov plans and executes the "perfect crime." Guilt gnaws, he confesses, goes to jail, falls in love.

Iron Man - arrogant-jerk arms merchant Tony Stark: kidnapped by terrorists, turns peacenik, stomps baddies. He is Iron Man.

Labels: blog, contest, twitter

   Link: http://www.dangerouslyirrelevant.org/2008/07/contest---140-c.html

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Internet for Everyone

I recently received a Facebook Group invitation to join an important campaign - Internet for Everyone. It is essential that we provide high-speed Internet access to everyone in the U.S. — to enhance fairness and close the digital divide, to enhance learning and freedom to communicate, and to enable more innovation and more widespread participation in the global information economy.

Tim Karr's article on Huffington Post, "America's Next Moon Shot: Internet for Everyone," introduced the initiative, and the Internet for Everyone Brochure lays out the specific goals of the campaign and provides copious evidence of the shortcomings that exist in U.S. broadband implementation today.


The announcement at last month's Personal Democracy Forum featured (among others):

• Jonathan Adelstein, FCC commissioner
• Jonathan Zittrain, Berkman Center for Internet & Society
• Tim Wu, Columbia Law School
• Vint Cerf, Google (and author, RFC 3271)
• Larry Lessig, Stanford Law School
• Van Jones, Green For All

I've been following efforts like this for some time, in venues such as the Freedom to Connect conference. Other involved organizations have programs and information worth checking out. The New America Foundation's Wireless Future Program is working hard to free up underutilized wireless spectrum to enhance broadband opportunities. EDUCAUSE has proposed a Blueprint for Big Broadband. The technology CEOs of TechNet also call for rapidly accelerated broadband deployment.

If you believe in the importance of Internet freedom, equity, and innovation, I encourage you to join the Facebook group or sign up here.

Labels: broadband policy, digital divide, freepress, internet

   Link: http://www.internetforeveryone.org

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Speaking at the Online Marketing Summit

I thought I would drop a quick blog to let people know that I'm speaking at two stops of the Online Marketing Summit Summer Tour 2008 in the next nine days, this week in New Jersey (outside New York), and next week in Waltham, MA (outside Boston). Then I visit with parents and family in Connecticut for my only extended vacation this summer.

I'll be part of the Top Brands panel, and I'll be discussing how we're using social media at edweek.org to engage our readership and extend the reach of our message. I've been told that my panel is mostly Q&A, but if I do have time for remarks, I'll probably give an abbreviated and updated version of my talk at the Digital Velocity conference.

They might not be sold out, but I think they're close — check out the web site, and come on down if you can. It looks like a stellar cast of presenters and respondents; I'll definitely blog more about this after it's over.

Labels: marketing, oms, socialmedia, speaking

   Link: http://www.onlinemarketingsummit.com/

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Interactive Narratives 2.0 Launches

The Online News Association (ONA) has just relaunched Interactive Narratives, a very cool showcase of multimedia storytelling, now with new contribution and rating functionality. Interactive Narratives was originally created by Andrew DiVigal to keep track of interesting multimedia storytelling examples for conference presentations and courses he taught at SFSU and for the Poynter Institute. He started out by creating a database to maintain a list of bookmarks he used in these presentations, then he made this database available to everyone through the original Interactive Narratives site.

When he was hired to be Multimedia Editor at the New York Times, he found he no longer had time to maintain the site all by himself, so he worked with ONA to relaunch Interactive Narratives 2.0. The site now relies on members of its community to both contribute new content, and also to rate, tag, and review all of the content it contains, to make it easier for people to locate what they are looking for, or just to find the best storytelling examples as chosen by the crowd. Site participation is open to all; ONA members are already registered, others need to sign up.

Read more:

• ONA President's Letter - Interactive 2.0 Launches by Jonathan Dube
• Interview on Poynter Online with site founder Andrew DiVigal
• Guidelines for posting content
  

Additional tools and resources:

• Submit Bookmarklet
• Netvibes Universe
• Facebook Fan Page
  

Labels: journalism, multimedia, ONA, socialmedia

   Link: http://www.interactivenarratives.org/

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BlogPotomac - June 13, 2008

A few weeks ago, I had the pleasure of attending BlogPotomac at the State Theater in Falls Church, VA, hosted by Geoff Livingston and Debbie Weil. I thought it was a great (un)conference, filled with interesting talks, lively Q&A, and great networking opportunities. On her blog, Debbie recapped the event, linking to varied social media coverage; she also highlighted two of my favorite talks (but all the presentations were interesting).

Dan Beyers, the Local Business Editor for the Washington Post, recently spearheaded the launch of the WashBiz blog. He spoke about local business blogging at a newspaper, and how social media is affecting the Post and the newspaper business in general. (Read the preconference interview with Dan.) Then Maggie Fox, founder and CEO of Social Media Group, one of the world's largest PR agencies helping business navigate the world of Web 2.0, spoke about the impact of social media on traditional PR.

Frank Gruber, gave the post-lunch keynote talk. Frank is principal product manager for AOL in the social networking & platforms group, and is responsible for the recently launched myAOL suite, and spoke about social media efforts underway at AOL. He then led a lively discussion on "Bright, Shiny Objects" — his favorite social media tools, ultimately a fairly comprehensive list of the most interesting and useful social tools available today.



KD Paine is author of "Measuring Public Relationships: The Data-Driven Communicator's Guide to Success" and is the publisher of KDPaine's Measurement Blog and The Measurement Standard. She presented a methodology of measuring engagement in social media, and later sent me numerous presentations and links, most of which are catalogued at her company web site, Measures of Success. In an interview conducted by conference co-chair Debbie Weil, Katie states that measuring engagement goes beyond counting clicks or visits, but rather should seek to determine the quality of the interaction.



Kami Huyse closed BlogPotomac by leading an interesting discussion of ethics in PR and marketing; she posed hypothetical cases involving creating fake campaigns, and discussed a real fake campaign by Coach, astroturf (fake grassroots political movements conducted by lobbyists and trade associations), and even mentioned The War of the Worlds (different media perhaps, but many of the same issues). They opened the State Theater bar for this last speaker, which may have enlivened the conversation.

I also met up with several people I know from the local social media marketing scene; for the first time in person: Chris Abraham, George Brett, Suki Fuller and Helen Mosher. Social Media Swami Shashi Bellamkonda was among a raft of Flickr shutterbugs, Shireen Mitchell, and Jill Foster bent my ear about the BlogHer conference and blogging the Democratic National Convention; Jill also captured many attendees using Utterz.

Labels: blogging, blogpotomac08, marketing, measurement, socialmedia

   Link: http://www.blogpotomac.com/

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Social Rockstar/Now Is Gone/No Personality

I've recently been at total slacker in writing up conferences and events, but I'm starting to make up for that. I'm blogging late Spring events now, and I have a few dusty drafts that I'll drop occasionally while I catch up — as I want endeavor to create a more complete record of interesting happenings I've stumbled upon. (Warning: shameless networking/blog-dropping to ensue.)
On May 16, I caught part of the Social Rockstar Workshop at Busboys & Poets in DC. I met Nick O'Neill, creator of AllFacebook.com and the recently launched Social Times, but unfortunately, I missed his talk; I met Frank Gruber – co-founder of TECH cocktail, a principal product manager for AOL in the social networking & platforms group, and is responsible for the recently launched myAOL suite – and heard him speak about ways organizations can effectively use social media technology; and I saw Justin Thorp, Developer Community Manager at Clearspring Technologies, speak about widgets (we had already met). I also ran into Jonny Goldstein of Jonny's Par-tay (shows on Wednesday's at 9PM ET), and workshop organizers Paul and Kady, who run the DC-area Social Web Meet-up.

Then June kicked off with a DC chapter of Social Media Club book discussion at Barnes & Noble in Clarendon, featuring the authors of Now is Gone, Geoff Livingston and Brian Solis. They spoke and answered questions about PR and blogs and social media, and had a lot to say about thoughtfully engaging the conversation on the Web, rather than indescriminately blasting your message, and how a lot of PR firms don't currently get it (Solis coined the phrase PR 2.0). I met the authors and got them to autograph a copy of their book. I also met Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing at Ogilvy 360 Digital Influence, and had him autograph his new book Personality Not Included; I had missed a book event at Busboys & Poets the previous evening, but caught the webcast (archives are here, if hard to find).

After the event, at Tandoori dinner and drinks next door, I again ran into Frank Gruber and Nick O'Neill; reconnected with Jennifer Consalvo, Director of Personalization at AOL, and Shashi Bellamkonda, social Media Swami for Network Solutions; met Jared Goralnick of AwayFind and SET Consulting; and met Aaron Brazell of social media business blog TechnoSailor.

Labels: events, networking, social rockstar workshop, socialmedia, widgets

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